Podcasts and why it's better going pro...

​Podcasts have become an increasingly popular way for businesses to connect with their audience. With over 2 million active podcasts and more than 48 million episodes available (2021) it's clear that people are interested in listening to audio content. However, not all podcasts are created equal. While anyone can create a podcast, there are benefits to working with a professional audio specialist to create a podcast that stands out from the rest.

1. Quality Sound

Professional audio specialists have the equipment and expertise to ensure that your podcast sounds great. Sound quality is one of the most important aspects of a successful podcast. Listeners won't stick around if the audio is difficult to hear or of poor quality. A professional audio specialist can help you achieve clear, crisp audio that will keep your listeners engaged.

1. Authenticity

Authenticity is another crucial element of successful podcasts. Listeners can tell when a podcast is forced or inauthentic. Professional audio specialists can help you develop a podcast that is true to your brand and values. By working with a professional, you can create a podcast that is genuine and authentic, which will help build trust with your audience.

1. Storytelling

Podcasts are an excellent way to tell stories. Professional audio specialists can help you craft a compelling narrative that will capture your audience's attention. They can also help you with editing and pacing, ensuring that your podcast flows well and keeps listeners engaged. By working with a professional, you can create a podcast that tells a story and leaves a lasting impression on your listeners.

Industry data supports the benefits of working with a professional audio specialist. According to a report by Nielsen, podcasts with high production quality are more likely to be recommended by listeners. In addition, 88% of podcast listeners say that audio quality is either important or very important to them. By investing in high-quality audio production, you can improve the chances that your podcast will be successful.

In the UK, there are currently over 1.3 million podcast listeners, and this number is expected to rise to 14.5 million by 2024, according to a report by eMarketer. This demonstrates the growing importance of podcasts in the UK market.
If you're looking to create a series of up to six professional podcasts, you can expect to pay anywhere from £1,500 to £5,000, depending on the level of expertise and experience of the audio specialist, as well as the complexity of the project. It's important to invest in high-quality audio production to ensure that your podcast stands out from the rest and reaches your target audience.

In conclusion, working with a professional audio specialist can help you create a high-quality podcast that stands out from the rest. So, by ensuring quality sound, authenticity, and storytelling, you can engage your audience and build trust with them. With the growing popularity of podcasts in the UK, it's important to invest in high-quality audio production to make your podcast a success.